Built for POS sellers who take merchant support seriously
LaunchLine is a white-label AI support platform that helps POS sellers manage merchant support across phone, SMS, and web chat — with human escalation when it's needed.
Make merchant support faster without making it worse
POS sellers support hundreds or thousands of merchants. The same questions come in every day — payment terminals not connecting, printers not working, tipping questions, inventory help. These cases are time-consuming but predictable.
LaunchLine handles those cases automatically across phone, SMS, and web chat, so your support team spends its time on the issues that genuinely need a person. When the AI can't resolve something, it passes the full conversation to a human agent — transcript and context included.
The goal isn't to remove human agents. It's to make sure they're working on problems worth their attention.
The principles behind LaunchLine
Built for a specific problem
We didn't build a general-purpose chatbot and adapt it to POS. LaunchLine was designed from the ground up for the support issues POS merchants actually face — payment problems, printer failures, terminal connections, and daily operational questions.
White-label by design
Every POS seller has their own brand, their own merchants, and their own way of running support. LaunchLine is built so each seller can offer AI support under their own name with their own knowledge — not a shared third-party product.
AI that supports humans — not replaces them
We believe the right role for AI in support is to handle repetitive, structured cases so human agents can focus on the cases that actually need judgment, empathy, and expertise. Escalation is not a failure — it's the system working correctly.
Want to see LaunchLine in action?
Book a demo and we'll walk through how it could work for your POS business.